General Sales Manager

Drive Your Career Forward with Bruce Nissan

This is not just another leadership role — this is a career-defining opportunity.

Bruce Nissan is seeking a results-driven, people-focused General Sales Manager to lead from the front at our brand-new, state-of-the-art dealership. Backed by an established team, strong inventory flow, and an innovative, high-demand brand, this is your chance to step into a busy showroom with serious earning potential and a clear path for long-term growth.

If you’re a proven automotive leader who thrives in a fast-paced environment, loves building winning teams, and wants to be rewarded for performance, this opportunity was built for you.

💰 Exciting Bonus Opportunity! 💰

Bring 3+ years of sales management experience and unlock a signing bonus of up to $3,000 — A great opportunity just got even better!

How You’ll Lead

As General Sales Manager, you’ll take ownership of performance, culture, and customer experience, while mentoring and motivating a high-performing sales team.

Key responsibilities include:

• Lead, coach, and hold the sales team accountable to exceed targets

• Drive new and pre-owned vehicle sales performance

• Oversee desking, closing, and deal structuring

• Deliver an exceptional customer experience from first contact to delivery

• Analyze sales data and execute strategies for continuous improvement

• Set the standard for professionalism, urgency, and winning culture
  
  

The Leader We’re Looking For

• Proven leadership experience in automotive sales (candidates with 3+ years of experience qualify for a signing bonus of up to $3,000)

• Valid Driver’s License and acceptable Driver’s Abstract

• A strong closer who can develop closers

• Highly organized, competitive, and results-driven

• Confident decision-maker with strong communication skills

• Passionate about people development and building elite teams

• Innovative, adaptable, and energized by a high-volume environment
  
  

Benefits & Perks That Match Your Drive

At Bruce Nissan, we back our leaders with industry-leading support:

• Enjoy a healthy work/life balance with Paid Personal Time Off & Vacation

• Set yourself up for financial success with a Group RRSP with Matching Contributions, TFSA & VIP Banking Services

• Comprehensive Insurance & Medical Benefits

• Save big with Employee Discounts across the entire Bruce Auto Group

• 24/7 Virtual Healthcare Platform providing primary care, counselling, and legal support for the whole family

• Ongoing leadership training and real opportunities for career advancement
  
  

Ready to lead, earn, and grow?

If you’re looking for a General Sales Manager role where your leadership drives results and your results drive rewards — we want to hear from you!

Apply today and take the driver’s seat at Bruce Nissan!